“Who cares if my glass is half empty or half full; I still have something left to drink.”-Anonymous

In the next set of chapters (17-20) Schussler mentors the future entrepreneur on how to master processing no’s from the investors who can singlehandedly turn their dreams into reality. As with any other venture in life, Schussler encourages individuals to be diligent and tenacious in their effort to progress because, “the vast majority of entrepreneurs have to endure an ocean of no’s before getting to the island of yes.” As such, Schussler inspires his audience to “learn from failure; graduate to success.” I particularly liked this motto because I recognize the importance of taking each business opportunity as a chance to improve and continually progress throughout the longevity of your business venture. After all, we aren’t our mistakes and shouldn’t be crippled by the consequences that can result.
Furthermore, Schussler also emboldens readers to keep their egos in check as if they should be reminded. This advice is comprehensive and both useful and practical not just for business but for life… PERIOD. While our experiences help to shape and mold who we are and how we respond to life’s problems, it’s vital to comprehend that compassion and humility go a long way in initiating, building, and maintaining relationships. As Schussler states, “people respond positively when they believe you care about them; they want to be around you, to be your friend, to do business with you.” Keeping our egos in check not only makes us more down to Earth, but overall more relatable to the consumers we hope to reach. This consequently creates a tremendous support system for the entrepreneur (FRIENDS…How many of us have them!?!), which will be beneficial to the organization as buyers are able to bring awareness to others who can exponentially increase the chance to successfully generate a profit.
In addition to enjoying the narrative, I appreciated the anonymous quote, “who cares if my glass is half empty or half-full; I still have something left to drink.” Although I’ve never heard this saying phrased quite this way, in all honesty it is entirely true, and its meaning resonates fully with my soul. You see, for as long as I can recall my father would accentuate to me, “if something happens in life, you fix it…if you can’t, you move on…that’s just it…no need to stress about it, cuz stress kills!” Hands down ladies and gentlemen that’s some of the best life advice I’ve ever received. Not only is it an effective way to manage problems overall, it is excellent entrepreneurial guidance and would certainly prove handy throughout the “start-up roller coaster ride.” Likewise, this is exactly what Schussler means when he encourages readers to stay upbeat or be beat down. The mere nature of being an entrepreneur involves taking risks and managing the inevitable obstacles that can frustrate the dreamer and complicate their vision. For those not conditioned to remember that entrepreneurism is a marathon and not a sprint, their imaginings may be decimated all together! It is in these times of uncertainty that Schussler urges us to learn how to deal with adversity, maintain an upbeat attitude in the face of disappointment and loss, and above all else remain vigilant and prepared for the next opportunity…it’s coming…so, as Churchill says, “Never, never, never, never give up.”

References
Schussler, Steven, and Marvin Karlins. It’s a Jungle in There: Inspiring Lessons, Hard-Won Insights, and Other Acts of Entrepreneurial Daring. Union Square, 2011

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