Although I’ve complained in prior posts about Schussler’s seemingly reckless business/entrepreneurship approach in It’s a Jungle in There, I just can’t put this book down! While it is a required read (another reason I can’t put it down), Schussler is proving to be extremely entertaining whilst educating entrepreneurs about business acumen. At this point, his antics are highly anticipated and I’m always wondering what he’ll do or impart in the successive chapters of his narrative.
I particularly enjoyed chapters 9-12 because for me they started out with an idea that I literally think about every morning I open my eyes. Schussler says, “Always be on the lookout for products or services that people need, and then be prepared to provide those needs in exchange for adequate compensation.” This resonated with me fully because several times a day, I find myself imagining or thinking out loud about how some product/service could be created or revolutionized to provide the amenities that are necessary for society to operate optimally. It felt good to know that Schussler (however eccentric he may be) felt that it was vital for a budding entrepreneur to be visionary enough to seek out opportunities that may remedy issues within their own community. Schussler acknowledges that once these individuals have done so, they will be on the path to training themselves to pursue and create opportunities whenever and wherever they are needed. He asserts that this is a “surefire formula” for initiating a start-up and subsequently turning a profit.
Continuing on, Schussler makes another great point that after coming up with a product one must continually research and develop the creation to ensure that the individual is knowledgeable about all aspects of what is being put on the market. I couldn’t agree with him more! He went on to inform readers that there are entrepreneurs who create products and are simply done after the product is finalized. However, for those who go above and beyond and take the time to learn about their products, edit and revise the product several times over; these individuals presumably set themselves up for a long and prosperous relationship with their target audience. Additionally, as seen in everyday life, “unanticipated problems can arise after a product is put into circulation; what matters is how you take care of them.” Obviously being well-informed about the product is one of the best ways to mitigate these snags and stay current on probable solutions or enhancements that will improve the life and/or efficiency of the invention. Simply dropping a product instead of attempting to improve it in my opinion speaks volumes about the individual(s) who created it and how they view their work. Why would I invest my money in a product that the creator(s) doesn’t want to invest their time to improve? Makes complete sense to me…
Despite the fact that I disagreed with Schussler’s previous advice to multitask (chapters 5-8), I am more than pleased with how he approaches, appreciates and commits to his creations in these latter chapters. His commitment shows entrepreneurs that their services should not be fleeting get-rich-quick schemes. They should be well-though out services/products that have been meticulously created and edited several times over before they are presented for consumption.
Schussler notes that if the budding entrepreneur regards his business commandments and adopts a love of learning, he/she will position themselves to be triumphant in almost any business venture they initiate.

References
Schussler, Steven, and Marvin Karlins. It’s a Jungle in There: Inspiring Lessons, Hard-Won Insights, and Other Acts of Entrepreneurial Daring. Union Square, 2011

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