Although Schussler has confused me a bit during these last few chapters (5-8) of It’s a Jungle in There, I am still in his fan club. The book is still as appealing as when I initially started and I am very much so enjoying his wit, humor and the comical nuances he is often associated with. However, I felt that while Schussler was providing yet again, great insight into the world of business; his delivery is brief and concise, yet simultaneously confusing.
Shall I proceed, yes indeed?
Schussler starts out chapter five by asserting that the future entrepreneur would do good to learn how to multitask if this is a skill that they aren’t quite familiar with. He ascertains that this quintessential skill is important because it allows for several concepts/ideas to go on concurrently.
Skip ahead to chapter seven and Schussler is adamant that, “there are no shortcuts to any place worth going.” Well see… this is where I’m presented with a conundrum. After reading these chapters, I started to pay more attention to my own life and how often I indeed “multitask.” I realized that I do it more often than not (oftentimes when I have prepared myself to do something mundane that doesn’t require mental agility); and I quickly noticed that the quality of my work decreases significantly when I indulge myself. For instance, whilst cooking, checking homework and simultaneously cleaning (if my efforts were equally divided) would result in approximately 33% of my energy being exerted across these various assignments. However, (see where I’m going) if I’m able to get to a point where I can stop and focus on one task (let’s say cooking) for a period of time then that product almost always comes out more improved than the other tasks that I put on hold and was not able to give much attention to. Here, this means that I don’t overcook the pasta and everyone is subsequently pleased with the meal. In the real world, this translates to better services/products for consumers because of more attention to detail and less focus on multitasking. Essentially, consumers are satisfied, and cash is flowing.
While I was initially bewildered by the sequence of statements in Schussler’s It’s a Jungle in There, he manages to tie all of the loose ends together nicely by chapter eight and better explains to entrepreneurs his bewildering logic. Schussler closes with, “the truly successful entrepreneur has to have what’s called “the helicopter view” or the ability to gain enough mental altitude to see the big picture while retaining the ability to descend, hover, and see details too. Think big, but also focus small.”
Despite the fact that Schussler was somewhat perplexing in his delivery, his messages remain consistent and continually provide encouragement for future entrepreneurs looking to learn how to navigate the intricacies associated with the world of entrepreneurship. I look forward to hearing the man out.
Schussler, Steven, and Marvin Karlins. It’s a Jungle in There: Inspiring Lessons, Hard-Won Insights, and Other Acts of Entrepreneurial Daring. Union Square, 2011