While Schussler’s narrative certainly doesn’t put him in the literary Hall of Fame with greats like Herman Melville, he does do a tremendous job helping future entrepreneurs to assess themselves and their hustle and decide if the inevitable roller coaster ride is truly for them. While reading through the preface and the first chapter, I steadily took notes, writing down anything quotable or worth memorizing. I found that Schussler appeared to drop several jewels (urban style of saying that Schussler freely dropped serious knowledge regarding entrepreneurship and how to attain success) like when he quantified that, “in order to be successful, you just need to do a little bit more and a little bit better than everyone else in order to be extremely successful.”

Although the superman-in-the-barrel story was a bit extreme. Schussler comically showed entrepreneurs-to-be what it means to go the extra mile. He echoed this same sentiment when he included an empowering quote from T.S. Eliot. The message follows, “Only those who will risk going too far can possibly find out how far one can go.”

Later in the narrative, Schussler went on to expound on how passion is a critical emotional component that is required for the novice entrepreneur to be persistent in their pursuit of having a successful venture. This resonated well with me because I can think of countless nights where I couldn’t sleep because I couldn’t stop thinking about how I would make my visions come to fruition. I agreed with his quote from Ferdinand Foch that, “the most powerful weapon on Earth is the human soul on fire;” and, that “desire” is one of my driving forces. To feel it “burn” so brightly is genuinely an invigorating feeling! In addition, Schussler quotes Arthur Buddhold saying, “Follow your passion, and success will follow you.” If that isn’t enough literal motivation to keep the future entrepreneur going, I don’t know what is….

Since I am a bit biased to the fact that Schussler includes such amazing quotes in his narrative, I must also assert that not all my notes consisted of memorable takeaways from other individuals. One thing in particular I appreciated was Schussler’s idea that, “it’s those hours before nine o’ clock in the morning that have made the difference in my success.” This is something that I’m working on in my own life and I relished the fact that Schussler discusses this to a certain extent in his book. Let me tell you something, he’s absolutely right! Anytime I’ve gotten up in the wee hours of the day (let’s say from 4 a.m. onward) I am almost always more prepared, more pragmatic in my approaches, and more productive overall. Once implemented permanently, I can only imagine the opportunities that will unfold! Subtly I can even hear my grandma with one of her quotes, “Tiff-ney (as she would pronounce my name) the early bird gets the worm.”

And, as I mature each day and envision my own plans coming to fruition, I understand the value of her words more and more…


Schussler, Steven, and Marvin Karlins. Its a Jungle in There: Inspiring Lessons, Hard-Won Insights, and Other Acts of Entrepreneurial Daring. Union Square, 2011

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